CULTURAL IMAGE COMMUNICATION AND PARTICIPATION FACTORS TO PROMOTE THACHALOM COMMUNITY TOURISM OF THE SAMUTSAKHON PROVINCE

Abstract

        The research aimed to investigate the cultural image communication and the participation factors to promote the sustainably community-based tourism at Thachalom Community Tourism of the Samutsakhon Province and to explore the approaches for communicating image and public participation process of the community in collaboration with other organizations. The methodology of this research specifies the interviewers who are related and related to image communication. Those who have contributed to the development of tourism in Thachalom community. There are 3 groups of interviewers, Community representative 1 person, People’s Representative 2 persons and Government agency representative 2 people, A total of 5 people were interviewed.

        The result revealed that the cultural image communication and participation factors to promote Thachalom Community Tourism of the Samutsakhon province of five identities of the community including architecture, art, religion, culture and tradition, and local living through word of mouth spread by people in the community and a variety of communication channels. Factors of tourism promotion included public participation and the establishment of community’s goals, the determination of policy by community leaders together with community members, and systematic tourism management.