Communication Development Guidelines in the Age of Media Convergence to Promote Tourism in the Digital Economy of Samut Songkhram province.

Abstract

        The purpose of this research was to study general characteristics and specific characteristics of communication development guidelines in the era of media convergence to promote digital economy tourism in Samut Songkhram Province. This study was qualitative research. An in-depth interview with a sample of Samut Songkhram residents was used. Representatives or community leader tourist. There were 50 academics in communication and tourism. The data was analyzed using interpretations to present it in the form of a descriptive or descriptive narrative.

        The results showed that most of the sample group looked at the general characteristics of Samut Songkhram's approach to communication development in the media convergence era for digital economic tourism. We should focus on communication about new product innovations. Both new tourist attractions are new tourism activities to meet the new tourist market and are able to offer products at a glance before competitors. The specific characteristics of the development guidelines Emphasis should be placed on integrating communication with all media and platforms that can create concrete added value for tourism in Samut Songkhram province by promoting tourism activities every month throughout the year, focusing on increasing sales of travel products. The emphasis on stimulating the economy through tourism changed from “Little Province. It is a province with high quality tourists.”