Prioritizing the Importance of Data Displayed on Dashboards for Electric Vehicle Driving Experience in Thailand.
Keywords:
Electric vehicle, Ordering information, User experience, Information, DesignAbstract
The objective of this research is to study: 1) the prioritization of data displayed on digital metrics from the experience of driving electric cars in Thailand, and 2) the utilization of the prioritized data displayed on digital metrics for the experience of driving electric cars in Thailand.
This research is a qualitative study conducted using a survey format as a data collection tool. The research population consists of electric car drivers in Thailand whose selling price does not exceed 1,500,000 baht and have been using the car continuously for at least 6 months. The sample was selected through purposive sampling, including 17 car owners and 3 non-car owners. Data was collected through questionnaire responses from the sample group to summarize and compile opinions, and conclusions were presented based on the research questions.
The research findings indicate that: 1) During car movement, most of the sample group alternates their attention between different types of data displayed on the metrics and the road surface. The data type that is considered most important based on the prioritization is speed. 2) Electric car drivers benefit from the prioritized data displayed on the digital metrics for driving experiences. They frequently refer to the data displayed on the metrics during each trip to gather information related to driving safety. Additionally, they use the data to plan their journeys. However, there are challenges and obstacles in using the displayed data on the metrics, such as unclear text details and difficulties in selecting symbols, colors, and font sizes for display.
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