ONLINE COMMUNICATION STRATEGIES AND THE RELIABILITY PROMOTION FACTORS OF THE CENTER FOR COVID-19 SITUATION ADMINISTRATION

Abstract

        The objectives of this research are: 1) to study the online communication strategies of the Center for Covid-19 Situation Administration; and 2) to study the reliability promotion factors in the Center for Covid-19 Situation Administration. It was a qualitative research based on document analysis which includes online contents were published via a facebook page “Covid-19 information center, during the "lockdown wave 1" from March 17, 2020, to June 29, 2020, total 513 pieces, and in-depth interviews with those responsible for and related to the operation of disseminating information via online media, Facebook naming the Covid-19 data center, or PRD Covid-19, during the "lockdown wave 1."The results were:

        The online communication strategies of the Covid-19 Situation Administration consist of the following 6 components: 1) Online Media Determination in Data Management 2) Communication to Educate 3) Communication through Personal Media 4) News Value 5) Media Design Techniques  and 6) Text Quote Content                      

        There are thirteen variables that increase public reliability, according to the Center for Covid-19 Situation Administration, as follows: 1) The Center for Covid-19 Situation Administration’s role 2) Setting communication goals during times of crisis3) Organizing a working group to communicate during crises4) Process of data communication operations 5) Understanding the diversity of people affected by the crisis 6) Qualifications of information providers and methods for clarifying information7) The process of filtering information to be presented through public relations media 8) How to choose issues for presenting news in the situation of Covid-19 9) Effective communication channels for presenting information of the Center for Covid-19 Situation Administration 10) Managing the news release agenda to build public confidence 11) Situation Assessment and Follow-Up in a Crisis 12) How to create an overall understanding of the crisis 13) How to change people's behavior according to government guidelines.