Perception and Effectiveness of Practical Training in the Communication Innovation Development Camp for the New Generation under the Expansion Project of the 10th Consumer Rights Awareness Institutes Network by the Thailand Consumers Council

Abstract

        This research aimed to study the awareness of consumer rights by the Thailand Consumers Council and the effectiveness of a practical training camp for communication innovation develop- ment for the new generation, under the expansion project of the 10th Consumer Rights Knowledge Institutions Network. This was a quantitative research using questionnaires to collect data from 400 participants.

        The results indicated: Most respondents were female and primarily from Rangsit University, followed by Mahasarakham University, and Walailak University.

        In an investigation into the awareness and understanding of consumer rights among par- ticipants of a training session, it was discerned that a majority of the survey respondents were unfamiliar with the Thailand Consumers Council. The primary motivation for their participation in the training was an interest in the rights of consumers. Prior to participation in the training related to consumer rights, the primary areas of interest among attendees were, in descending order, transportation and vehicles, followed by general goods and services. After attending the training program, while transportation and vehicles remained the top concern. Following the training ses- sion, all participants exhibited an informed understanding of consumer rights, gained familiarity with the Consumer Organization Council, and acquired the knowledge and skills necessary for media production aimed at advocating for the rights of all consumers.

        In evaluating the outcomes of the practical training camp aimed at fostering innovation in communication for the new generation, results were predominantly favorable. When examined in detail, the highest achievement was in the domain of output, followed by context, process, and input factors, in that order.

        In terms of output, participants became more aware of consumer rights. They were also able to utilize the knowledge and skills in their daily lives and could accurately communicate on con- sumer rights topics to the public.

        In terms of context, the training’s main benefits were most significant, followed by the necessity and importance of the training, and the alignment of training objectives with participants’ needs. In terms of the process, the trainers were knowledgeable about the training topics and excelled in knowledge transfer. The trainers were also friendly and answered questions precisely and understandably. In terms of input factors, the readiness of the training team was the highest. This was followed by the rele- vance of training topics, such as lectures on consumer rights, practical training, and learning exchange activities like brainstorming, content creation using Storytelling Canvas, and the readiness of the organizing committee.