Communication Strategies for Persuasion of Muay Thai Commentators with Perceptions and Attitudes on the Preservation of Muay Thai for Audiences Who Are Boxing Fans in Bangkok

Abstract

        This research aimed to 1) study the communication strategies for the persuasion of Muay Thai commentators, 2) study the relationship between the communication strategies for the persuasion of Muay Thai commentators and the perceptions on the preservation of Muay Thai for audiences who are boxing fans in Bangkok, and 3) study the relationship between the perceptions and attitudes on the preservation of Muay Thai for audiences who are boxing fans in Bangkok. By collecting information from viewers who are boxing fans In Bangkok, 5 stadiums, 400 people.

        The results of the research found that 1) the sample group had persuasive communication strategies used by Muay Thai commentators in their Muay Thai lectures. 2) The sample group had an average level of awareness of the conservation of Muay Thai sports overall. is at the highest level of awareness and 3) the sample group has an attitude towards preserving the sport of Muay Thai. Overall, the average is at the level of having a very positive attitude.

        According to the findings based on the hypotheses, the communication strategies for the persuasion of Muay Thai commentators were related to the perceptions on the preservation of Muay Thai for audiences who are boxing fans in Bangkok. Similarly, the perceptions on the preservation of Muay Thai were related to the attitudes on the preservation of Muay Thai for audiences who are boxing fans in Bangkok.