Efficient Political Communication Strategies by Local Leaders in the Digital Age

Abstract

        In the present, political communication has changed with the times. In an era where communication can easily reach people through the widespread distribution of digital platforms and rapid technological advancements, the choice of what to communicate has become increasingly crucial. This is especially true for local politics, which holds great significance for the people because of its close to the community. Additionally, the involvement of the people in decision-making concerning important local developments is vital. Local leaders, often considered the core of local communication and coordination, play a crucial role in political communication. The communication of political policies by local leaders has become essential in the political governance system, as policies that resonate well with the people are key to generating interest and influencing decisions. Leaders who understand what policies to present and recognize the needs of their local community can easily connect with the people. Therefore, effective communication of political policies by local leaders is crucial for governance, as it helps clarify goals for problem-solving and development in the local area. Moreover, the ability to communicate clearly about the future goals and articulate the methods to achieve them is essential. Local leaders need to leverage a variety of communication channels in the digital age to sway public opinion and guide people towards choosing them, even in a rapidly changing technology. The academic purpose of this article is to analyze the importance and role of political communication, the impact of social media on political communication, and the efficient communication of political policies in the digital age. The ultimate goal is to adapt these insights to enhance local political communication effectively.