Communication Strategies for Promoting Squid Game on TikTok
Keywords:
Netflix US, TikTok, Squid Game, Social Media Marketing, Content MarketingAbstract
This study delves into the specific promotional strategies employed by Netflix US for Squid Game on TikTok, highlighting the importance of platform-specific tactics in the competitive realm of digital promotion. Utilizing a mixed-method approach, it merges quantitative scrutiny of engagement metrics with qualitative content analysis, specifically examining TikTok's top-engaging posts. Findings pinpoint a content strategy for Squid Game that leverages humor, excitement, and emotional connection, primarily through short-form videos and memes. Key elements enhancing engagement include original soundtracks, strategic hash tagging, and a diverse emotional palette. Recommendations for optimizing digital promotion encompass diversifying content, leveraging user-generated material, and maintaining a steady posting rhythm. The study suggests extending future research to various platforms and series for a holistic grasp of the digital promotion landscape.
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