Developing community participatory communication to promote sustainable tourism of the Lao Wiang community, Noen Kham Subdistrict, Noen Kham District, Chainat Province.

Abstract

        This research aimed to 1) study and find out the current state of tourism in the Lao Wiang community, Noen Kham Subdistrict, Noen Kham District, Chainat Province. 2) study the development and creation participatory communication for the Lao Wiang community. To promote sustainable tourism in the community. Data were collected from 20 people living in the Lao Wiang community and 3 community leaders in the Lao Wiang community, totaling 23 people.

        The results of research found that 1) the sample group was of the opinion that the Lao Wiang community had a sufficient number of tourists. Most of them come from the area around Chainat Province. Come visit and see the way of life of the people in the community. 2) the sample group viewed that developing and creating participatory communication of the Lao Wiang community Should be developed by emphasizing communication that reflects the “way of life” of the villagers in the community to increase both in quantity and quality. This community has a way of life. It is a "Lao Wiang Noen Kham way" that is unique. Being a person of Lao descent from Vientiane who is kind to others. In this regard, there should be participation in communicating with each other, focusing on the “core wisdom” of the villagers in the community, namely weaving that is unique and unique. However, sustainable tourism in Lao Wiang Chum should be developed and promoted by having villagers in the community communicate in all forms to reflect the generous way of life of the Lao Wiang Noen Kham people. Use Lao Wiang language Selling family Community way fresh air Tourists like to breathe natural air. Including working together to communicate wisdom about Lao Wiang Noen Kham woven fabric that is uniquely beautiful.