Communication through Concept of Storytelling and Construction of Superhero Characters in The World's Highest-Grossing Cinematic Universe "Marvel Superheroes"

Abstract

        This research aimed to 1. Examine the storytelling techniques and content creation in Marvel Studios films and 2. Examine the construction of superhero representations in Marvel Studios films. A qualitative research methodology was employed. The study involved an textual analysis of Marvel Studios films. Conduct document research by using books, textbooks, and relevant websites. Additionally, use in-depth interviews with experts specializing in films, including Marvel Studios superheroes. The research findings revealed that: The communication techniques through storytelling and content creation that have gained popularity in Marvel Studios films include narrative techniques feature storytelling approaches characterized by "realistic extravagance," the interconnection of stories through End Credit scenes, and the consistent storytelling of each film under the production control of Kevin Feige (Studio Identity). This allows each film director to control the style and essence of every film they direct. (Great Author). in addition, The communication model for establishing the popularity of superhero representations in Marvel Studios films includes unique character archetypes, a superhero with a human dimension and an actor who suits the hero.