Development of an Online Media Platform on Modern Agriculture Management from Social and Cultural Capital: A Case Study of The Community of Khlong Niyomyatra Subdistrict, Bang-Bo District, Samut Prakan Province.

Abstract

        The purposes of this research are to study This research aimed to 1. Study the needs of online media platforms on modern agricultural management of farmer groups in the community. 2. Develop online media platforms on modern agricultural management of farmer groups in the community. And 3. To evaluate the development of an online media platform on modern agricultural management by applying it to social and cultural capital related to agriculture within the community to achieve sustainability. The research methodology was Action research with a mixed research design, divided into Quantitative research was collected by using questionnaires with 300 sample groups of farmers in Khlong Niyomyatra Subdistrict, Bang Bo District, Samut Prakan Province. The statistics used were mean, percentage, and standard deviation, including the paired t-test. Qualitative research was collected through in-depth interviews with a sample group of 9 people, divided into 7 farmers and community enterprise groups, 1 community leader and representative of a government agency in the area.

        The results were as follows: Social and cultural capital within the Khlong Niyomyatra community can be divided as follows: 1) It is something that is embedded in a person or group of people, including ideas, and beliefs that have been deeply rooted since the establishment of the community in the reign of King Rama V, including wisdom from agriculture / livestock / handicrafts that have been passed down from generation to generation 2) It is something that has a physical form, such as digging canals in the area / agricultural products / animal husbandry and processing various products for trade in the area. and 3) Institutional status, including Khlong Niyomyatra Subdistrict Administrative Organization / Village headmen / Community enterprise group. In addition from the online media platform practical training on modern agricultural management. The research team created connecting channels (links) from Tiktok channel: Khlong Niyomyatra Subdistrict Administrative Organization, Facebook Fanpage: Khlong Niyomyatra Subdistrict Administrative Organization, and Youtube channel: U2T Dru Khlong Niyomyatra to the website of Khlong Niyomyatra Subdistrict Administrative Organization. In this regard, the farmer groups have the highest level of satisfaction with the organization of practical academic service activities in providing knowledge on the use of digital technology and the use of online media platforms. The knowledge and application of online media platforms before and after the training of the farmer groups increased more than before the training. After the training, it can be observed that most farmer groups in the community were able to improve and apply the online media channels that they already had for agriculture, including being able to improve the online media channels for agriculture that they had created to be more beautiful.