Prototype-Based Social Immunity Enhancement: Participatory Communication for Ending Domestic Violence
Keywords:
prototype activity, social immunity, domestic violence, conflict resolutionAbstract
This study developed and evaluated a participatory communication-based prototype activity aimed at enhancing social immunity and mitigating domestic violence among youth in Thailand. Specifically, the research sought to (1) design an activity model that cultivates knowledge, attitudes, and behaviors conducive to non-violent conflict resolution; (2) assess the activity’s impact on participants’ cognitive, affective, and behavioral outcomes; and (3) measure participants’ satisfaction with the intervention. The study employed an experimental research design using a pre-test and post-test format with 200 high school and vocational students selected through stratified and purposive sampling across four regions of Thailand. Data were collected through validated questionnaires, structured behavioral observations, and in-depth interviews. The results revealed a statistically significant improvement in participants’ knowledge scores (from M = 11.17 to M = 13.59; a 16.10% increase; p < .01). Additionally, 79.5% of participants expressed a preference for reasoned dialogue as the most effective strategy for conflict resolution. Behavioral observations indicated a marked reduction in aggressive tendencies, particularly in verbal retaliation and impulsive physical responses. High levels of satisfaction were reported, especially for experiential components such as role-playing and group brainstorming. These findings underscore the efficacy of participatory, experience-based learning in promoting critical reflection, emotional regulation, and peaceful communication. The study recommends integrating such prototype activities into secondary and vocational education curricula and conducting longitudinal evaluations to ensure sustained behavioral transformation.
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