Formats, Content, and Video Utilization in Communicating Local Identity of Thai Long-Boat Racing Traditions through Live Television and Online Program

Abstract

        This qualitative research explores the representation and communication of local identity in the context of traditional Thai long boat races broadcast via television and online program. The objectives of the study are threefold: (1) to examine the structure and characteristics of local identity data sets embedded within live broadcasts of Thai long boat racing traditions; (2) to analyze the content and methods of video-based communication used to convey local identity through both television and online media; and (3) to develop a prototype model of local identity data sets suitable for integration into live broadcasts. Data were collected through two primary methods: content analysis of live broadcasts of long boat races in 2023 and in-depth interviews with 16 key informants. The research employed content presentation analysis and in-depth interview tools to collect data. The obtained information was then categorized and analyzed to identify relationships among data sets using an inductive content analysis approach. Additionally, a video clip and an instructional manual were produced and disseminated through online platforms.

        The study found that the presentation of local identity in televised coverage of the Thai long boat racing traditions is characterized by a value-based content format, developed through participatory processes involving the local community. The key thematic categories identified include expressions of loyalty, traditional lifestyles and culture, religion and belief systems, local wisdom, and tourism and economic aspects. In the online format, every race is broadcast live without time restrictions. The online content prominently features local wisdom, such as information about the racing venue, boat launch buoys, water channels, finish lines, boat structures, and decorative patterns. Furthermore, the online narratives highlight both the boats and their respective communities, as well as elements of traditional lifestyle and cultural context. The content and production approach of the television broadcasts adopt a sports broadcasting framework infused with traditional and cultural storytelling. The production process involves selecting the racing venues, gathering background information, producing special features (scoops), scheduling race times, and preparing technical equipment. The guiding principle is to present local sports in a globally accessible manner, utilizing modern broadcast systems and graphics. In contrast, the online broadcast simulates the experience of spectators physically present at the venue, streaming races throughout the day primarily via online platforms. The production workflow for online content is straightforward, with simplified broadcast systems and graphics. As part of the media output, two video productions and one online publication.