From Entertainment to Social Learning: An Analysis of Thai Television Programs Using Entertainment Program Quality Assessment Criteria
Keywords:
Entertainment Program Quality, Social Learning, Television Program EvaluationAbstract
This research aimed to evaluate the quality of Thai entertainment television programs based on the NBTC's draft criteria and analyze their potential for promoting social learning. A mixed-methods approach was employed, analyzing 12 episodes from three popular programs: Dual Pleng Ching Tun, HOLLYWOOD GAME NIGHT THAILAND, and THE RESTAURANT WAR THAILAND.
The findings reveal that: (1) At the standard level, Dual Pleng Ching Tun received the highest score (100%), while the other two programs scored equally (66.64%). At the above-standard level, THE RESTAURANT WAR THAILAND achieved the highest score (67.5%), followed by Dual Pleng Ching Tun (65%) and HOLLYWOOD GAME NIGHT THAILAND (35%). (2) The programs exhibited varying capacities to promote social learning: THE RESTAURANT WAR THAILAND fostered life skills and diversity acceptance; Dual Pleng Ching Tun emphasized moral and ethical values; and HOLLYWOOD GAME NIGHT THAILAND primarily delivered entertainment. This study demonstrates that entertainment programs have the potential to serve as effective platforms for social learning when appropriately designed.
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