A study of satisfaction and guidelines for improving the quality of variety game show programs for the hearing and visually impaired people of "Sueyodnaksueb” Program format innovation

Abstract

        The objectives of this research are: (1) to study the satisfaction of the audience who are visually and hearing impaired towards the production innovation of the program "Sueyodnaksueb” in terms of content and presentation technique, including the provision of audio description services, sign language interpreter services, and closed captions services of the program; (2) to study the media literacy of the audience who are visually and hearing impaired from watching the program"Sueyodnaksueb”; (3) to study the suggestions of the audience who are visually and hearing impaired towards the program "Sueyodnaksueb”; and (4) to propose guidelines for developing the quality of variety game show television programs for the visually impaired and the hearing impaired. This is a quantitative study using a questionnaire as a tool to collect data from a total sample of 400 people, consisting of 200 visually impaired people and 200 hearing impaired people. Descriptive statistics were used to analyze the data, including frequency, percentage, mean, and standard deviation (S.D.), to explain the satisfaction with the production innovation and media literacy of the sample group.

        The research found that : the visually impaired and hearing impaired groups were highly satisfied with the overall program content, similarly, a satisfaction with the presentation techniques  in both sample groups was high with the overall program, in terms of satisfaction with the audio descriptions the sample group of visually impaired people, it were highly  satisfied; satisfaction with sign language interpreting services among the hearing impaired people, was at a high level, satisfaction with the captioning service among the sample group with hearing impairments, was at a high level, media literacy indicated that both sample groups were highly satisfied.

        Both sample groups provided valuable comments and suggestions for the program, which have been incorporated in proposal guidelines for developing game show content for the visually impaired and hearing impaired audience in the future. A total of 14 issues were addressed, which can be summarized as follows: Audio descriptions, sign language interpreters, and closed captions for all types of programs should be provided. The quality of background music should also be improved. The quality of the program's audio descriptions should be improved. The selection of interesting guest stars should be considered. The length of the program should be increased. Television programs that offer audio descriptions, sign language interpreters, and closed captions should be publicized to the visually impaired and the hearing impaired. The broadcast schedule for programs catering to the visually impaired and the hearing impaired should be adjusted, when possible to more convenient time.