View a fan club through the studies of Thailand

Abstract

The objective of this article is to present another dimension of “fan club” through the perspective of studies in Thailand in 4 issues 1) Research issue 2) Research theory  3) Research methodology and 4) Research result. The synthesis presented that fan club studies during the year 2006-2018 had 2 interests in the study about fan club which were communication between fan club groups and identity of the fan club group. There are 3 fan club theories together with 2 research methodologies which were 1) Qualitative research 2) Quantitative research that were often found in the studies. Furthermore, there were variety of research instruments to collect data such as in-depth interviews, participant observations, questionnaires etc. The research results revealed the three aspects of fan club which were 1) Fan club roles and responsibilities 2)The existence of fan club communication network in Thailand that is strong and sustainable 3) The importance of fan club which influences the entertainment industry.