Exposure Behaviors and Utilization of Thai Traditional Massage Information Affecting the Knowledge, Attitudes and Behavior of People in the Bankok Metropolitan Area

Abstract

The objectives of this research were to study the following: (1) to study the available information on Thai massage; (2) to study the knowledge, attitudes and behavior related to Thai massage; and (3) the utilization of the media on Thai massage information among the population of the Bangkok metropolitan area using quantitative research processes and questionnaires as tools for data collection. The qualitative research methods used in-depth interviews. The subjects must be over 20 years old and have previously attended Thai massage services, by distributing questionnaires to 400 people and in-depth

interviews with 10 people. Based on the preliminary analysis, it was found that the majority of the sample was female rather than male, aged from 20-30 years, held a Bachelor's degree, worked as employees at a private company and most had a monthly income of 20,001-30,000 Baht. In terms of exposure behavior, most media types were used for exposure to Thai massage information, with social media, in particular, a 1-2 day/week exposure to Thai massage information and the symptoms that can be treated with Thai massage. With the demand for utilization at the high level, it was found that the items with the highest mean were able to bring knowledge of Thai massage to make decisions about choosing a place to provide Thai massage, followed by being able to apply knowledge of Thai massage to be able to properly apply for a Thai massage service.