Human-Animal Studies and the Representation of Monkey Labor in Coconut Harvesting in the Context of Globalized Media

Abstract

This academic article explores the impact of globalization on the construction of representation through different social perspectives, using the issue of monkey labor in coconut harvesting in Thailand as a case study. International media have framed this practice as a violation of animal welfare, interpreting it as depriving monkeys of their natural conditions. This study analyzes the issue through the lenses of globalization, representation, and human-animal studies. Findings indicate that the controversy surrounding monkey labor, which led to the ban on Thai coconut products, was significantly influenced by animal rights organizations. These organizations played a key role in selecting and amplifying global social issues in collaboration with mass media, shaping public perception through the construction of representation. This process contributed to a generalized interpretation that may have overlooked the complete socio-cultural context. In response, Thailand engaged in counter-representation by communicating the traditional coexistence between humans and monkeys within a socio-cultural framework. Additionally, this controversy prompted policy initiatives to encourage the adoption of technology in coconut harvesting and improve monkey welfare in accordance with international standards. This case illustrates the interconnected relationship between humans and animals, where representation and media narratives can influence both social perceptions and policy developments.