Bumper Stickers: Literature on Car Drivers and Teenage Bikers and Social Disputes

Abstract

The purpose of this study was to explore and understand the types of, and the literature occurred in, Bumper stickers through three principal theories: (1) Critical Discourse Analysis; (2) Practice of Everyday Life Theory; and (3) Representation Theory. The Critical Discourse Analysis was employed to demonstrate a group of literature that reflects attitude, identity, social class, education, or even social issues encountered by car drivers and teenage bikers due to their attempt to communicate messages through stickers. The theory of the Practice of Everyday Life was used to perceive stickers as a tool to negotiate with social power. In addition, the theory of Representation was adopted to reflect the identities of car drivers and teenage bikers that were portrayed through the colors and illustrations on stickers, including the aspects of message, color, illustration, and language.