A Study of Health Media on Online Media in Thai Health Promotion Foundation

Abstract

The objective of this research is to study the context and the elements of storytelling in communicating the health of the Thai Health Promotion Foundation (ThaiHealth) through online media. The population is the online media that the ThaiHealth uses as a health media through YouTube, SocialMarketingTH channel from 2012 to the present. In total of 102 stories, 1,742 files, divided into 15 categories according to the classification on the Resource Center of the ThaiHealth. The sample group is the online media from SocialMarketingTH channel via YouTube, 1 story in each category, totaling 15 stories, selected from online media with the highest number of views in each category. Then content analysis according to the dimensions of Holistic health care in 4 dimensions, including body, mind, society and spirit, and analyzing the elements of storytelling according to the Narrative Theory. The study found that the sample group telling stories consisted of 4 dimensions of holistic health care and giving importance to the elements of storytelling which is the main character who committed the crime and the consequences and the consequences of the offense with conflict analysis both conflicts within the mind, conflicts between people and people and external conflicts. Also giving importance to character analysis family-oriented causing the consequences of actions with special symbols that are images, voice to tell the story and make it interesting.