Scene Design for Selling Clothes Via Facebook Live : A Case Study of Kaya Suea Pha Num Kao Ngan Dee Tee Sud Facebook Fanpage

Abstract

This study is a creative research with the aim of scene design for businesses selling clothing online through the Facebook Live function in Thailand and a case study of “KAYA Suea Pha Num Kao Ngan Dee Tee Sud Facebook Fanpage”. The behavior of the buyers and sellers via Facebook Live were studied using in-depth interviews. The study examined scene design for businesses selling clothing online. By bringing the initial design results to the user for consideration, there were results from three different approaches, with the limitations of the stores for experts to review and develop final scenes with the most user-friendly functions. The research showed that buyers spent 10 to 60 minutes watching live broadcasts each time. The elements that allow buyers to recognize stores, included seller, store image, color tone and logo. The research also showed that the most popular products were clothes. The details that buyers needed to know included product details, size, color options, price, and shipping methods, respectively. It was found that sellers used private areas of more than two square meters, broadcasting live, at least once a day, with the store page administrator managing online sales. The basic equipment of online sales were mobile phones, tripods, lights, accessories and shelves. It was found that most problems in Broadcasting Facebook Live came from the equipment and repeated answers to questions. From product design theory and form follows function concept, it was found that scene design of for online clothing sales should be considered in two parts, form and function, showing the design results through three pieces of equipment: the L-form aluminum structure and can display goods on both sides, the printing of polyester fabric displaying graphic patterns with elasticity and based on body structure, able to iron at low temperatures and product code accessories installed on the front pillar to reduce repetition by the seller. The product code was also displayed in the screenshot.will help improve the shop image to com- municate in the way that the seller wants and it also helps the seller to make sales more convenient from accessories that have been designed from the behavior. There’s no need to decorate area or find another location. The seller will be able to use the same area.