Intertextuality in Thai remakes of Korean TV series: A case study of My love from another star

Abstract

his research studies interrelationships in remaking Korean TV series into Thai TV series. My Love from the Star (Byeoreseo on geudae; literally You Who Came from the Stars) is a South Korean romantic fantasy television series, which aired on SBS from 2013 to 2014, was selected as a case study for textual analysis. Intertextuality and cultural communication were used as analyzing measures. Additionally, an in-depth interview to decode meaning by text receiver was employed to analyze the accuracy of culturally different script adaptations.

esults were the intertextuality of the Thai series My Love from Another Star, broadcast in 2019, and used formats including intactness, modification, reduction, and extension. The most often used format was the intactness of format and meaning from the original version/text. The adaptation was mostly applied to details or uniquely Thai things in context, such as places, foods, or verbal expressions, not principal story points. They have mostly signed modifications, not socially or culturally signified text modifications. In terms of According to the receiver receivers, the researcher has found that the experience, of the receivers (The whether receivers that had seen the original text and had no exposure to it have not seen the original text) with the original text reportedly did not affect their decoding of meaning perceptions. Instead, as much as personal experiences relating to cultural backgrounds were more influential. Thai receivers will agree, compromised, or object objected to text sender interpretations, depending upon how much of the remade version’s content related to their Thai cultural perceptions. If disagreements or differences occurred, receivers might have sensed inappropriateness in the intertextuality.