Gen-Y media exposure which affects the elements of the podcast programs

Abstract

This article is based on research “Media exposure and opinions, elements of a creative business program of podcast in the digital age” were to study media exposure of podcast audience; Generation Y and to study opinions about the elements of a podcast program which affects the Gen-Y audience behavior. This study employs quantitative methodology using a survey with 400 online questionnaires to collect data from Thai Gen-Y podcast audience aged 22- 39 years old who regularly listening to the creative business program in podcast. The results of this research can be summarized as follow: - The samples were equal amount of males and females, single, graduated in Bachelor's Degree with monthly of income 10,000 baht per month and had no business ideas. The frequency of media exposure was 1 - 2 times per week and spent average 41 minutes. The most location of listening was house followed by in vehicle. The most chosen platform was Spotify, followed by Google Podcasts and Sound cloud respectively. In addition, the study on purpose of media ex- posure found that the most purpose was NEWS updates, followed by business knowledge and entertainment respectively. - The opinions about the elements of a pod- cast program as a whole was in high level (= 4.03). Classified in different aspects descending by mean level as followings, program format/con - tent, presenter and platform (= 4.08, 4.06 and 3.94). In addition, opinions about the program content that meet the audience requirement, the style, voice and emotion of presenter and the convenience were in high level.