The Strategy of Marketing Communication on Actors who has an Effect on Consumer to Increase Economic Value

Abstract

The aims of research to study this specific topic to increase the economic factor and gain knowledge in relation of The Strategy of Marketing Communication on Actors who has Effect on Consumer to Increase Economic Value.

               The researcher conducted a Mixed Methods research data collection via survey and from audience which Data were analyzed with descriptive statistics and inference statistics which is correlation analysis. And intensive interview with actors and artist managers who included in depth interview with entrepreneurs and marketing communication managers which qualitative data analysis and as a result has found that

1) Formation of image posting of actors via Short Story on online platform has a significantly positive relation as well with text posting format and video clip with their Stories that published social media.

2) Actor’s post responding in social media has found that sending Emotional Icon or Emotional sticker got a high positive relation with Actor’s post responding in social media by texting comment have a correlation coefficient which significant in statistic value at 0.01 for the perception and interaction of the audience.

As above results have conformed with data analysis of in-depth interview of actors or related parties who use social media for making boundary or get in touch with followers or public which developed brand value and relationship to increase actor’s economic value and also, they have linked to entrepreneurs or related parties in marketing communication. Hence, Actor’s Story feature on social media has a high potential for hiring them to promote products and services in marketing online in the case of using Story feature is a great tool because it only takes some minor privacy space but it reaches through the majority of audience in social media platform