Consumer Expecttations of Sustainable Outputs A Case Study of Tesco Lotus in Bangkok
Keywords:
sustainability, expectation, sustainable output, consumer behavior, modern tradeAbstract
Modern trade business plays a significant role in economy and consumer lives. In order to be a sustainable organization, stakeholder expectations must be responded. Tesco Lotus, one of hypermarkets, is a key player in retail industry. Therefore, this research aims to study the level of sustainable output expectation of Tesco Lotus consumers in Bangkok. The samples were 437 Tesco Lotus customers in Bangkok. Data were collected by questionnaires. The statistics used to analyze data were frequency, percentage, mean, standard derivation, t - test and F - test. The results showed that the overall sustainable output expectation level is high. The social and environmental dimensions have the same high level of mean at 3.94. The economic dimension level mean is 3.93 and the brand equity dimension level mean is 3.92. In terms of demographics at the 0.05 level, the sustainable output expectation of the economy is significantly different between the occupation groups. The sustainable output expectations of the environment and the brand equity are significantly different between the income groups. In terms of consumer behavior at the 0.05 level, the sustainable output expectation of the environment is significantly different between the club card members and non-members. The sustainable expectations of the brand equity and economy are significantly different between the groups whom a person or group of people influencing to product purchasing.
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Wattenberg, B. J. (2004). Fewer: How the new demography of depopulation will shape our future. Chicago: Ivan R. Dee
Wilson, M. (2003). Corporate sustainability: What is it and where does it come from? Ivey Business Journal. 67(2), 1–5
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Aaker, D. A. (1992). The value of brand equity. Journal of business strategy. 13(4), 27-32.
Abbas, M., Gao, Y., & Shah, S. S. H. (2018). CSR and customer outcomes: The mediating role of customer engagement. Sustainability, 10(11), 4243.
Atanda, J. O. (2019). Developing a social sustainability assessment framework. Sustainable Cities and Society, 44, 237-252.
Banker, R. D., Mashruwala, R., & Tripathy, A. (2014). Does a differentiation strategy lead to more sustainable financial performance than a cost leadership strategy? Management Decision, 52(5), 872-896.
Bisogno, M., Cuadrado-Ballesteros, B., & García-Sánchez, I. M. (2017). Financial sustainability in local governments: definition, measurement and determinants. In Rodríguez Bolívar M. (eds), Financial Sustainability in Public Administration (pp. 57-83). Palgrave Macmillan, Cham.
Briedis, H., Kronschnabl, A., Rodriguez, A., & Ungerman, K. (2020). Adapting to the next normal in retail: The customer experience imperative. Retrieved 15 November 2020 from https://www.mckinsey.com/industries/retail/our-insights/adapting-to-the-next-normal-in-retail-the-customer-experience-imperative#
Bruna, M. G., & Nicolò, D. (2020). Corporate Reputation and Social Sustainability in the early stages of start-ups: a theoretical model to match stakeholders' expectations through Corporate Social Commitment. Finance Research Letters, 35, 101508.
Cochran, W. G. (1963). Sampling Techniques. (2nd Ed). New York: John Wiley and Sons, Inc.
Dave, P., Wadhwa, V., Aggarwal, S., & Seetharaman, A. (2013). The impact of research and development on the financial sustainability of information technology (IT) companies listed on the S&P 500 index. Journal of Sustainable Development, 6(11), 122.
Elkington, J. (1994). Towards the sustainable corporation: Win-win-win business strategies for sustainable development. California management review, 36(2), 90-100.
Elkington, J. (1995). Who needs it. Market implications of sustainable lifestyles. London: Sustainability.
Elkington, J. (1997). Cannibals with forks. The triple bottom line of the 21st century. New York: New Society Publishers, Stoney Creek.
Fischer, D., Mauer, R., & Brettel, M. (2018). Regulatory focus theory and sustainable entrepreneurship. International Journal of Entrepreneurial Behavior & Research. 24(2), 408-428.
Foley, K. (2005). Meta-management: A stakeholder/quality management approach to whole-of enterprise management. Sydney: SAI Global
Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge: Cambridge university press.
Freeman, R. E., Harrison, J. S., & Wicks, A. C. (2007). Managing for stakeholders: Survival, reputation, and success. Connecticut: Yale University Press.
Garvare, R., & Johansson, P. (2010). Management for sustainability–a stakeholder theory. Total quality management, 21(7), 737-744.
Hanaysha, J. R. (2017). An examination of marketing mix elements and customer retention in Malaysian retail market. American Journal of Marketing Research, 3(1), 1-7.
Harrell, G. D. (2002). Marketing: connecting with customers. Pearson College Division.
Husgafvel, R., Pajunen, N., Virtanen, K., Paavola, I. L., Päällysaho, M., Inkinen, V., ... Ekroos, A. (2015). Social sustainability performance indicators–experiences from process industry. International Journal of Sustainable Engineering, 8(1), 14-25.
Jarvis, W., Ouschan, R., Burton, H. J., Soutar, G., & O’Brien, I. M. (2017). Customer engagement in CSR: A utility theory model with moderating variables. Journal of Service Theory and Practice.27(4),833-853.
Johnstone, L., & Lindh, C. (2018). The sustainability‐age dilemma: A theory of (un) planned behaviour via influencers. Journal of consumer behaviour, 17(1), e127-e139.
Jung, S., & Ha‐Brookshire, J. (2017). Perfect or imperfect duties? Developing a moral responsibility framework for corporate sustainability from the consumer perspective. Corporate Social Responsibility and Environmental Management, 24(4), 326-340.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of marketing, 57(1), 1-22.
Ketprapakorn, N., & Kantabutra, S. (2019). Sustainable social enterprise model: Relationships and consequences. Sustainability, 11(14), 3772.
Kotler, P. (2003). Marketing insights from A to Z: 80 concepts every manager needs to know. New York: John Wiley & Sons.
Kotler, P. (2009). Marketing management: A south Asian perspective. Pearson Education India.
Kotler, P., and Keller, K. L. (2016). Marketing Management 15th Global edition (Global). Harlow: Pearson Education Limited.
Kwarteng, A., Dadzie, S. A., & Famiyeh, S. (2016). Sustainability and competitive advantage from a developing economy. Journal of Global Responsibility. 7(1),110-125.
Malhotra, N. K., & Birks, D. F. (2007). Marketing Research, An Applied Approach, European Edition.
Miles, J.A. (2012). Management and Organization Theory: A Jossey-Bass reader. San Francisco: John Wiley& Sons.
Moldan, B., Janoušková, S., & Hák, T. (2012). How to understand and measure environmental sustainability: Indicators and targets. Ecological Indicators, 17, 4-13.
Morelli, J. (2011). Environmental sustainability: A definition for environmental professionals. Journal of environmental sustainability, 1(1), 2.
Pinelli, M., & Maiolini, R. (2017). Strategies for sustainable development: Organizational motivations, stakeholders' expectations and sustainability agendas. Sustainable Development, 25(4), 288-298.
Popovic, T., Barbosa-Póvoa, A., Kraslawski, A., & Carvalho, A. (2018). Quantitative indicators for social sustainability assessment of supply chains. Journal of cleaner production, 180, 748-768.
Roggeveen, A. L., & Sethuraman, R. (2020). How the COVID Pandemic May Change the World of Retailing. Journal of Retailing. 96(2): 169-171.
Savitz, A. (2013). The triple bottom line: how today's best-run companies are achieving economic, social and environmental success-and how you can too. John Wiley & Sons.
Saphores J-DM, Ogunseitan OA, Shapiro AA. (2012). Willingness to engage in a pro-environmental behavior: an analysis of e-waste recycling based on a national survey of U.S. households. Resources, Conservation and Recycling.60, 49-63.
Sarkodie, S. A., & Strezov, V. (2018). Empirical study of the environmental Kuznets curve and environmental sustainability curve hypothesis for Australia, China, Ghana and USA. Journal of cleaner production, 201, 98-110.
Sheth, J. N., Sisodia, R. S., & Sharma, A. (2000). The antecedents and consequences of customer centric marketing. Journal of the Academy of Marketing Science, 28(1), 55-66.
Starr MA. (2009). The social economics of ethical consumption: theoretical considerations and empirical evidence. The Journal of Socio-Economics 38, 916–925.
Vroom, V. H. (1964). Work and motivation. New York: Wiley.
Wattenberg, B. J. (2004). Fewer: How the new demography of depopulation will shape our future. Chicago: Ivan R. Dee
Wilson, M. (2003). Corporate sustainability: What is it and where does it come from? Ivey Business Journal. 67(2), 1–5
Zhong, Y., & Wu, P. (2015). Economic sustainability, environmental sustainability and constructability indicators related to concrete-and steel-projects. Journal of Cleaner Production, 108, 748-756.
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Published
2021-06-28
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Wiriyakitjar , R. ., & Wonglorsaichon, P. . (2021). Consumer Expecttations of Sustainable Outputs A Case Study of Tesco Lotus in Bangkok . The journal of social communication innovation, 9(1), 68–81. retrieved from https://so06.tci-thaijo.org/index.php/jcosci/article/view/249772
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