An Analysis of Strategies Used in Translating Movie Titles From Thai to Vietnamese

Abstract

This article aims to study a strategy of translating Thai movie titles into Vietnamese language by studying from Thai movies whose title is translated into Vietnamese language since 2010 – 2019 from websites bilutvzz.net, tvhays.org and dongphym.net totally 83 movies and they are analyzed corresponding to the Skopos Theory by Hans J. Vermeer. The result found that the strategy of translating Thai movie titles in Vietnam can be divided into 10 groups: 1. Entire transliteration 2. Partial transliteration and enlarging with Vietnamese 3. Direct translation including message and not enlarging with Vietnamese 4. Partial transliteration, partial translation and enlarging with Vietnamese 5. Partial translation 6. Partial translation and enlarging with Vietnamese 7. Partial translation and enlarging with Vietnamese with the same meaning 8. Translation using Vietnamese word with the same meaning 9. Re-naming by not relating to the original name but referring from the movie content 10. Re-naming by referring the movie content and adding up the transliteration in Thai language