Approaches to Development Style of Costume Design with Thai Image and The Direction of Personnel Improvement about Creative Industries Thai Entertainment Business

Abstract

Research on the Approaches to Development Style of Costume Design with Thai Image and The Direction of Personnel Improvement about Creative Industries Thai Entertainment Business, the researcher used Mixed Methods Research with quantitative and qualitative research methods to study and analyze guidelines for the development of the costume design with the Thai image by the qualitative research methods and to study and analyze the direction for enhancing the level of personnel involved in costume design and using quantitative research to study Thai image in the creative industry of Thai entertainment business. The results of the research were found that part 1, the analysis of the Thai costume design and image appearing in a sample group of 5 categories, which are considered from award-winning and famous works, as well as being recognized nationally and internationally. In terms of design and presentation - structures, it was found that structures referring to the era were used and developed under Thai identity. Both in the form of historical costumes dress to the context of the local costumes and contemporary dance performances. In terms of design and presentation - colors, it was found that colors were used in connection with the times in the Thai cultural context together with the use of colors that are related to the individuality of the characters and the use of symbolic colors to convey Thai style of design and presentation. With the fabric selection, the elements of decoration and jewelry were found to be important in linking information from the era of Thai traditions in the past to be used in connection with the evolution of technology in the production of creating with a contemporary and current issue.

    Part 2, the use of in-depth interviews, in terms of views from the group of costume design creators in the creative industry, Thai entertainment business and a group of scholars involved in the field of costume design and design work for the show in total of 22 people had consistent views and opinions. In academic-education level (researching and analyzing data) found that it is necessary and important to the study of the history of its origin, including the foundations of Thai clothing. In terms of design and presentation - structure found that emphasis should be placed on the origin including the social and cultural context in relation to the clothing structure and the image of Thai including the purpose of its use should be considered in addition to paying attention to the needs of the audiences. In terms of design and presentation - colors have been found to use a more diverse range of colors than in the past did. The colors that are communicated in connection with the symbolic form Thai designer and presenter. Fabric selection and decorative elements are found to have references from Thai periods or come in conjunction with today's innovation and technology fusion. As for the point of view and opinions on the direction of raising the level of personnel involved in the work of costume design and Thai image raising the level of personnel involved the academic and educational (structure, color, pattern) found that personnel should value and have historical knowledge and should have knowledge of everything related to the eras. In the issue of enhancing the level of personnel involved - profession, it is found that there should be a love of work. There should be great attention to detail in every process when designing and creating works. A group of scholars involved in costume design and performance design have more suggestions on the matter of giving importance to personal development including the proud of their own work and professions.

    Part 3 : Using questionnaires by studying the views of personnel involved in creative industries and Thai entertainment business including entrepreneurs in performance costumes. The costume designer and the make-up and hair designers in the creative industry in Thai entertainment business and in the creative industries of Thai entertainment businesses included directors and actors in total of 84 people which raising the level of personnel involved - academic and education (structure, color, pattern) found that the issue of promoting and developing knowledge in fabrics, historical patterns and the image of Thai with the highest average is 4.37. Promoting and developing creative designs without copyright infringement and professional ethics is the most important thing with the highest average score of 4.73.