Creation of 2D Animation to Present the Tradition of Phi Ta Khon to Members of Generation Z

Abstract

The objective of this study was to present the Phi Ta Khon tradition to Generation Z through 2D animation media. The purpose is to create positive attitudes among Generation Z to the tradition, creating the desire for tourism related to tradition and decisions to visit and take part in the Phi Ta Khon tradition. The study examined the opinions and attitudes of members of Generation Z living in Bangkok, aged between 15-22, and their attitudes towards the Phi Ta Khon tradition with online questionnaires and surveys using convenient sampling method. After that, the data is used to create 2D animation on environment issue content to reach Generation Z easily with 3 minutes 23 seconds long, and then the prototype animation was given to experts in Generation Z to evaluate their performance. The research showed that before watching 2D animation, 93% of Generation Z knew about the Phi Ta Khon tradition, 55% of Generation Z didn’t know the history of the tradition, 92% of Generation Z had no experience with the tradition, 51% of Generation Z had positive attitudes towards the tradition and 76% of Generation Z were interested in experiencing the traditions. After watching 2D animation, Generation Z was satisfied the presentation of the tradition in a short, concise, easy-to-understand way, which is to the point and had uncomplicated content. They also enjoyed watching animation with the parallel-world storytelling method and listening to contemporary music that blends modern music with cultural instruments and includes the use of subtitles for animation.