Media Literacy and Awareness of Impacts from E-Sport in Thai Youth

Abstract

The goals of this study were to investigate 1) the awareness of impacts from e-sport, 2) the e-sport media literacy skills, and 3) the influence of awareness of impacts from e-sport on e-sport media literacy skills among Thai youths. The quantitative research methodology was conducted by collecting online end-closed questionnaires with google form from 400 youths. The eighty questionnaires were randomly distributed in each of the four locations: Bangkok, Chiang Mai, Udon Thani, Phuket, and Phitsanulok. The percentage, arithmetic mean, standard deviation, T-test, one-way variance analysis, and multiple regression analysis were applied. The findings revealed that overall, the awareness of impacts from e-sport was high (Mean = 3.89, S.D. = 0.65). The emotional aspect had the greatest mean (Mean = 4.02, S.D. = 0.84). E-sport media literacy was also rated highly (Mean = 3.60, S.D. = 0.59). The evaluation had the highest mean (Mean = 3.73, S.D. = 0.72). The influence of awareness of impacts from e-sport on e-sport media literacy skills was investigated by using multiple regression analysis. It was discovered that the models best describing e-sport media literacy consisted of 1) e-sport players may be seen as game-addicted children; 2) e-sport can aid in the development of a player's reputation; and 3) E-sport can lead to a career as a caster or pro player. It could predict e-sport media literacy at 48 percent (R-Square = 0.48) in moderate level.