Graphic Design with Artificial Intelligence for Increasing Product Value Based on the Creative Economy Concept. Case Study: Lifestyle Souvenirs, Amphawa Floating Market, Samut Songkhram Province

Abstract

This research is a mixed method, conducted by collecting data from literature review, on location and interviewed the residents. The study applied the Creative Economy concept in term of creativity and innovation to manage the culture aims to add the economy value. The results from the survey of cultural heritage sites in Amphawa district found that Wat Bang Kapom is an archaeological site with a variety of art, structure and specific tile patterns that can be a model to analyze the graphic pattern, using as a data for building an artificial intelligence (AI) mechanism. There are 5 unique patterns of the paintings and stuccos from Wat Bang Kapom; that are 1) Peony Pattern 2) Fuang-Auba Pattern 3) Chinese influenced pattern 4) Replica of Buddha’s footprint stacked in cascading circle 5) Wishbone thatched roof with clay tile in the shape of fish scale. Then the researcher designed 5 patterns obtained from the data analysis in order to be the data base for designing an artificial intelligence mechanism. The artificial intelligence randomizes the patterns from the data base based on the design principles by algorithm built, encoding the chromosome for processing. The results found that 1) The layout principles 2) Color Scheme. The effectiveness evaluation of AI by the users via application web showed that the attitude and the opinion for the User Experience regarded as user friendly interface is very good at the average score of graphic user interface (GUI) is at very good level and has the average score 4.3 (S.D. 0.7) The opinion for the patterns created by AI found that the uniqueness of the design is at the highest level 4.5 (S.D.0.7) The appropriation of colors and the aesthetic is at the highest level 4.4 (S.D.0.7) The opinion and attitude for the products found that the influence of pattern designed by the AI affects the buying decision is at very good level 4.0 (S.D.0.7) The recognition and impression is at very good level 3.8 (S.D.0.6)