Research Commercialization Process art History Innovation for Improving Cross-Cultural Understanding in Elementary : History of Art… Kan-Deun-Tang-Khong-Sil-La-Pa

Abstract

This research project aims to study the process of translating research findings into commercial ventures in the development of innovative teaching methods for history and arts for upper primary school children. The research is a continuation of four phases: exploration and expert interviews, innovation development, experimental usage, and extension into the fourth phase which involves product development and commercialization missions. The sample group consists of 10 experts from three fields: history and arts, innovation, and art education in primary schools, as well as upper primary school children aged between 10-12 years, selected through voluntary participation. The data collected was analyzed using various research tools, including: Cross-Cultural Learning Skills Test, Satisfaction Assessment Form and Student Interview Form. Furthermore, the quality of the innovation was assessed by a panel of experts using an Innovation Quality Assessment Form.

The research yielded significant results regarding the innovation's impact on learners. It was observed that the innovation effectively encourages learners to enhance their cross-cultural learning skills even before formal art history studies commence. Furthermore, the research identified that learners expressed the highest level of satisfaction with the innovation. This high level of satisfaction is attributed to the innovation's capacity to cultivate cultural knowledge, ignite passion, provide enjoyment, and impart knowledge, thereby enhancing the teaching and learning experiences. The evaluation of the innovation quality revealed several advantages, emphasizing the innovation's excellence in various aspects: The content provided is well-suited for the learners, aligning with their educational needs. The innovation boasts a modern and engaging design, which contributes to its appeal and effectiveness. The innovation effectively connects students, fostering an environment that encourages self-directed learning. As part of the process of extending research results to commercialization, the innovation is segmented into six distinct components designed for distribution and commercial missions: 1. Printed Book: A 76-page full-color printed book, published by Chula Publishing House. This book is made available for purchase through online channels and the Chula Book Center, with a price point of 490 baht per book 2. Online Book: A 23-page online version of the book to cater to digital learners. 3. Art Activity Sets: Six sets of art activity kits, each measuring 30X20 centimeters, offered for sale through online channels at a cost of 390 baht per set. 4. Project Website 5. Innovation Usage Manual and 6. Souvenirs: Supplementary materials, such as notebooks and stickers, to complement the learning experience and create a memorable connection to the innovation.