Knowledge, Attitudes, and Participation in Preventing Unauthorized Internet Movie Downloads Among the Public in Bangkok

Abstract

This study aims to examine the relationship between demographic characteristics, knowledge of copyright law and movie downloading, attitudes towards movie downloading, and participation behavior in preventing illegal internet movie downloading among residents of Bangkok. This quantitative research employed a sample of 400 individuals, with data analyzed using descriptive statistics, including percentages, means, and standard deviations, as well as inferential statistics, such as t-test, ANOVA, and Pearson’s correlation coefficient.

The findings indicate that: 1) The majority of the sample were male, aged between 18 and 30 years, holding a bachelor’s degree or equivalent, predominantly students, with a monthly income below 15,000 baht, and possessing a computer with internet access at their residence. 2) The participants exhibited a high level of knowledge regarding copyright law and internet movie downloading, demonstrated an ambivalent attitude towards internet movie downloading, and largely had not engaged in activities to prevent illegal movie downloading on the internet. 3) Out of 18 tested hypotheses, only three demonstrated a significant relationship between the independent and dependent variables: Hypothesis 1.4 revealed that differences in occupation among residents of Bangkok were associated with differences in knowledge regarding copyright law and internet movie downloading; Hypothesis 1.5 indicated that differences in monthly personal income among residents were associated with differences in such knowledge; and Hypothesis 4 showed that knowledge of copyright law and internet movie downloading had a positive correlation with attitudes towards internet movie downloading. In summary, the findings reflect discrepancies between demographic characteristics, knowledge, attitudes, and participation behavior.