การออกแบบอัตลักษณ์องค์กร จังหวัดหนองคาย เพื่อเพิ่มศักยภาพการท่องเที่ยว Designing Cooperate Identity for Nong Khai Province to Increase Tourism

Abstract

This research aims to propose guidelines for designing the identity communication of Nong Khai province to enhance its tourism potential for new-generation tourists (Generation Z and Alpha). A research and development methodology were used to create branding guidelines aligned with current societal needs and changes. The study identifies five key elements for identity development: provincial colors, local symbols, emblems, patterns, and a tourism slogan. It also addresses issues related to governmental policies affecting perceptions and offers long-term guidelines for sustainable tourism promotion.