The Design of Motion Graphics for Presenting Traditional Gemstone Mining in Chanthaburi

Abstract

This study aimed to investigate design information and develop a motion-graphic prototype to present the traditional gemstone mining of Chanthaburi Province. The procedures were divided into two phases: 1. Knowledge acquisition and synthesis were undertaken through focus-group discussions with a local philosopher; the findings were consolidated into a directional concept. In parallel, design approaches were explored via interviews with motion-graphic design experts, and the results were used to produce a mood board. 2. The motion graphic was designed and developed across three stages, for example, pre-production, production, and post-production. The quality of the motion graphic was then evaluated in five fields. In the content field, the sequencing of information was rated as a good level. In the imagery field, the visuals consistent with the content were rated at a good level. For typography and color, the layout of textual elements received an excellent rating. In the motion field, the software selected for development was judged to be at a good level. In the sound-design field, the use of background audio effectively enhanced audience engagement and was rated as a good level. Based on expert recommendations, the prototype was subsequently refined as follows: 1) increasing the use of accent colors to highlight focal points; 2) enlarging explanatory text size; 3) adjusting pacing by accelerating scenes with sparse content but long duration; and 4) reducing background-music volume to improve the clarity of sound effects.