The presentation method and content of the format of the sacred object of the deity Heng Jia in the Facebook group Faith, the Godfather of Heng Jia Tai Seng Huk Zu (Descendants of Heng Jia)

Abstract

This research aims to analyze the presentation method and content of the format of the sacred object of the deity Heng Jia in the Facebook group Faith, the Godfather of Heng Jia Tai Seng Huk Zu (Descendants of Heng Jia). Employing a qualitative research methodology, the study collected data from posts related to the deity Heng Jia over a period of 2 years and 6 months, from July 2020 to December 2022. It utilized narrative and text analysis approaches. The study findings revealed that 1. The storytelling technique is employed to utilize narrative elements to stimulate interest throughout the presentation of sacred objects. 2. Linguistic techniques include: 1) Using names and appellations, 2) Pronoun usage, 3) Referencing methods, 4) Verb usage, and 5) Adjective usage. 3. Expansion techniques include: 1) Expanding the format, 2) Expanding the content of the sacred objects of the deity Heng Jia, and 3) Expansion using nouns and sequence markers. 4. Practical speech and rhetoric techniques include: 1) Expressing emotions through speech acts, and 2) Employing rhetoric. 5. Artistic speech techniques include: 1) Utilizing slogans, and 2) Employing metaphors. 6. Numerical techniques include: 1) Using specific years for reference, 2) Indicating quantities with numbers, and 3) Specifying prices with numbers. These techniques, collectively, aim to emphasize the strength, sanctity, and significance of presenting the sacred objects of the deity Heng Jia in both format and content.