Comparative Study of the Use of Online Media for the Propagation of Buddhism and Christianity in Phetchabun Province

Abstract

The objectives of this research article are as follows: 1) to study the concepts of using online media for the propagation of Buddhism in Phetchabun Province; 2) to study the concepts of using online media for the propagation of Christianity in Phetchabun Province; 3) to propose guidelines for the use of online media for the propagation of Buddhism and Christianity in Phetchabun Province. This is a qualitative study, collecting data from relevant documents and research, as well as from in-depth field interviews with key informants, including Phetchabun Provincial Cultural Officers, the Provincial Buddhist Office, local political officials, school directors, Buddhist religious leaders, Buddhist followers, Christian religious leaders, and Christians, totaling 20 individuals. The study found that online media plays a significant role in disseminating Buddhist teachings, particularly during times of restricted travel or religious activities, such as during the COVID-19 pandemic. Monks and Buddhist followers in Phetchabun Province have utilized platforms such as Facebook, YouTube, TikTok, and Line to communicate teachings, deliver sermons, livestream religious events on significant days, and engage in online discussions to answer questions about Buddhist principles. This has enabled recipients to access Buddhist content conveniently, quickly, and continuously, fostering inner peace, promoting ethical living, and enhancing daily life happiness. Similarly, churches in Phetchabun Province, particularly in the Roman Catholic and Protestant denominations, have extensively used online media, such as livestreaming Masses, sharing sermons, and organizing online prayer groups via Zoom, YouTube, Facebook Live, and church-specific applications. The content focuses on strengthening faith, promoting love, and encouraging community participation among Christians, contributing to their spiritual well-being, relationships with others, and purposeful living guided by religious principles. Both religions utilize online media for a shared purpose: to promote faith, understanding of teachings, and the application of religious principles in daily life. However, they differ in their approaches and presentation styles. Buddhism emphasizes delivering teachings through sermons, chanting, and interactive discussions, focusing on inner peace. In contrast, Christianity prioritizes community engagement, group prayers, sharing personal experiences, and using media to foster relational connections and unity among Christians. It is evident that, despite differences in culture and communication styles, both religions use online media as a tool to promote religious learning and enhance the quality of life for their followers in terms of spirituality, social relationships, and achieving a more meaningful life.