Media and the Construction of Gender Representation: Changes in Contemporary Social Values

Abstract

          This academic article focuses on analyzing the changing trends in gender representation in modern media and studying the impacts of such portrayals on society. It emphasizes the examination of the most popular forms of media from 2020 to the present, including advertisements, television programs, films, and social media platforms. The findings reveal that in the digital era, media plays a crucial role in shaping gender representation as reflected through both traditional mass media and online platforms. Media representations significantly influence social values and consumer attitudes. The study found that while there is a growing tendency for media to portray a broader range of gender identities, stereotypical representations still persist in certain aspects. This article also proposes strategies for improving media portrayals to ensure more equitable and inclusive gender representation and to reduce gender bias within society.