Development of Public Relations Channels for the Creative Tourism Community based on Cultural Capital Using the Community as a Basis for Management of the Thai Phuan Community, Hin Pak Subdistrict, Ban Mi District, Lopburi Province

Abstract

The objectives of this research article were 1) to study basic information on the development of public relations for creative tourism; 2) to develop public relations channels for the creative tourism community; and 3) to study satisfaction with the use of public relations channels for creative tourism based on cultural capital using the community as a basis for managing the Thai Phuan community. This was a mixed methods research. The main informants included a group of 4 experts, 6 community representatives, and a group of 6 media user representatives. Research tools included observation, interviews, and focus groups to collect data. Qualitative data analysis used content analysis techniques. Information obtained from documents and creating summaries of data obtained from the field. The results of the research found that 1) in terms of basic information on the development of creative tourism public relations channels, the community needed public relations media in the form of a website that can provide complete community information and details that can be used to collect and disseminate the knowledge of the Thai Puan community, Ban Hin Pak to be known. The format of the website had images and multimedia with text, displayed important information including community history, way of life, culture, traditions, food, beliefs, traditions, wisdom, and was a source of learning about the community's Mudmee cloth; 2) in the aspect of results of the development of creative tourism public relations channels, It was a website that has designed and brought content, animation, prepared pictures so that users can easily choose and use them with clear details. And the website has been divided into home page and web page that contained history of the community, cultural ways, important places, and weaving wisdom of the Hin Pak people; and 3) in terms of satisfaction assessment results, the users were overall satisfied at a high level ( = 4.38, S.D. = 0.59).