Political Communication Guidelines for Reconciliation in Thai Society

Abstract

This research article aims to present a political communication guidelines for reconciliation in Thai society. It is a documentary research and qualitative research. In-depth interviews with 23 key informants and a focus group discussion with 11 experts were conducted. The results showed that the Political Communication Guidelines for Reconciliation in Thai Society apply the Saraniyadhamma 6 consisting of Mettakayakamma, Mettavacakamma, Mettamanokamma, Sadharanabhogi, Silasamanyata, and Ditthisamanyata to political communication to enhance reconciliation. In the aspect of sender, he must be virtuous and knowledgeable, able to convey messages with a sincere tone, listen to an easy-to-understand language, understand the context of the receiver, have strategy and experience in communication. On the side of message, the media content must be fair and no bias. The information must come from reliable sources and be easy to understand, be useful to the public. On the side of communication channels, online media through close people, meeting together, organizing moral activities are used. There are setting clear goals, alternative channels, reducing conflict that are highly effective for people. In the aspect of receiver, he must be neutral including having a positive mind, seeking knowledge in all fields, analyzing news, being mindful, having knowledge,  having a good friend, doing no hurt of others, speaking politely, good thinking, sharing, helping, respecting the rules, having the same opinion based on Saraniyadhamma.