Factors Affecting People’s Decision to Vote the Member of the House of Representatives in Electorate 1 Nakhon Sawan Province

Abstract

The purposes of this research article were 1) to study the factors affecting the election decision according to Sappurisadhamma 7; 2) to study the factors affecting the election decision; and 3) to study the problems and obstacles affecting the election decision of members of the House of Representatives of people in constituency 1, Nakhon Sawan Province. It was a quantitative research. The sampling group was determined by Taro Yamane's sample size calculation formula. There were 400 samples from the population used in the research, namely, 141,203 voters in constituency 1 in Nakhon Sawan Province. Stratified Random Sampling and simple random sampling were conducted. The statistics used in the research were frequency, percentage, mean and standard deviation. The research results showed that 1) factors affecting the election decision of members of the House of Representatives of people in constituency 1, Nakhon Sawan Province according to Sappurisadhamma 7, overall, were  at a medium level (  = 3.48, S.D. = 0.28). ); 2) factors affecting the election decision of members of the House of Representatives of people in constituency 1, Nakhon Sawan Province found that the factors affecting the election decision of members of the House of Representatives of people in constituency 1, Nakhon Sawan Province, overall, average were at the moderate level (  = 3.45, S.D. = 0.35); and 3) problems and obstacles affecting the election decision of members of the House of Representatives of people in constituency 1, Nakhon Sawan Province consisted of 4 aspects as follows: 3.1) in terms of candidate qualifications, it is difficult for people to reach applicants; 3.2) in terms of political party, the organization was weak and lacked of a continuous and adequate institutionalization; 3.3) in the aspect of policy, policies were unclear, and did not meet the needs of the people; and 3.4) in terms of election campaign methods, there was an increasing use of modern media in campaigning that the elderly or the older generation cannot reach.