Development of Community Product for Promote Tourism Promotion of NoenMaprang District, Phitsanulok Province

Abstract

The objectives of this research article were 1) to study community products for tourism promotion in Noen Maprang District, Phitsanulok Province; 2) to design and develop community products for tourism promotion in Noen Maprang District, Phitsanulok Province; and 3) to propose a community product development model to promote tourism in Noen Maprang District, Phitsanulok Province. This was an action research which was a documentary mixed research and qualitative research by in-depth interviews with 24 key informants who represented the community government agencies, monks and people involved in tourist attractions in Noen Maprang District and focus group discussion with 10 people involved. The results of the research were as follows: 1) community products for tourism promotion in Noen Maprang District, Phitsanulok province found that there was promoting knowledge, skills and further development of OTOP products to be outstanding, standard quality ready to be sold both in the domestic market and in foreign markets. Most importantly, the product still maintained its identity; 2) design and development of community products to promote tourism in Noen Maprang District, Phitsanulok province found that it received support from the government and private sectors. Although the quality of the product was generally accepted both in terms of taste, good quality, but the packaging had not been developed as it should be. The researcher had proposed guidelines for product design and development as a guideline for further development into 3 categories as follows: 2.1) type of decoration, 2.2) type of logo, 2.3) type of packaging, and 3) form of community product development for promoting tourism in Noen Maprang District, Phitsanulok province found that the development of product forms to meet the needs of tourists and add value to the product to make outstanding, namely 3.1) strength, 3.2) reasonable selling price, 3.3) able to meet user needs, 3.4) beauty, 3.5) convenience in use, 3.6) maintenance, 3.7) safety, and 3.8) fast shipping.