Development of Local Wisdom for Tourism Promotion of Noen Maprang District, Phitsanulok Province

Abstract

The purposes of the research article were 1) to study the context and local wisdom that had the potential to promote tourism in Noen Maprang District Phitsanulok Province; 2) to promote and develop local wisdom knowledge to promote tourism in Noen Maprang district Phitsanulok Province; and 3) to create local wisdom knowledge to promote tourism in Noen Maprang District, Phitsanulok Province. It was a qualitative research by semi-structured in-depth interviews with 40 key informants and focus group discussions with 10 experts using content analysis techniques. The research findings were as follows: 1) the context and local wisdom that had the potential to promote tourism in Noen Maprang District, Phitsanulok Province consisted of Ban Nam Pad, Ban Mung Nuea, Ban Lam Phat, Ban Hua Khao, and Ban Pha Rang Mee which were communities in the valley plains. Most people were Isan immigrants to settle together with people in the central region, so their culture, traditions and wisdom were similar to Isan people. Most community products were produced from natural resources available in the communities which had mangoes as an important raw material and were very famous; 2) promoting development of local wisdom knowledge to promote tourism in Noen Maprang District, Phitsanulok Province had guidelines or procedures to promote development of local wisdom knowledge to promote tourism, namely knowledge determination, knowledge acquisition, knowledge sharing, knowledge storage, and knowledge transfer to develop local wisdom knowledge to promote tourism in Noen Maprang District, Phitsanulok Province and; 3) local wisdom knowledge to promote tourism in Noen Maprang District, Phitsanulok Province consisted of the history, tourism resources, the important local wisdom, and products from local wisdom of Noen Maprang District as well as community tourism routes in Noen Maprang District.