Development of Herbal Products Based on Wisdom Knowledge and Local Identity Plants of Wat Ku Tao Virtuous Herbal Community Enterprise, Mae Thom Subdistrict, Bang Klam District, Songkhla Province

Abstract

The objective of this research article aimed to develop herbal products from wisdom and local identity plants of Wat Ku Tao Virtuous Herbal Community Enterprise, Mae Thom Subdistrict, Bang Klam District, Songkhla Province. It was a qualitative research through participatory action. The target groups were members of Wat Ku Tao Virtuous Herbs Community Enterprise Group and related agencies, totaling 22 people, using a purposive sampling. The research tools were 1) in-depth interviews, 2) group interviews, and 3) participation observation forms. Data were analyzed using content analysis and descriptive writing was used. The results of the research were as follows: 1) adjustment of the formula of herbal products was the introduction of "Samed Khao", (weeping paperbark), an identity plant of the Bang Klam Sub-district community, as an important component of all 6 herbal products; 2) brand development and new packaging operated under the needs of community enterprises and stakeholders as well as presenting the wisdom and identity of the community through the symbols on the product label consisted of 2.1) the product name “Na Hom Fung Chao” reflected the commitment to the abbot and Wat that was the center of the community; 2.2) Srivijaya symbol reflected the identity of the southern area as well as local culture; 2.3) symbol of the 100-year pavilion of Wat Ku Tao reflected the cultural heritage that has been transmitted and carried on from the past to the present; and 2.4) Samed Khao reflected community identity plants which was regarded as the resource cost of the community.