Development of Management Model for Large Longan Plot Group in Nong Yaung Sub-district, Wiang Nong Long District, Lamphun Province

Abstract

The purposes of this research article were 1) to study the management problems of the large longan plot group in Nongyoung Subdistrict, Wiang Nong Long District, Lamphun Province; 2) to develop a management model for the large longan plot group in Nongyoung Subdistrict, Wiang Nong Long District, Lamphun Province. It was a qualitative research by studying the population who were members of the large longan plot group, Nongyoung Sub-district, Wiang Nong Long District, Lamphun Province, totaling 13 people. Data were collected by using interviews, questionnaires and knowledge sharing forum group discussion. The results of the research revealed that 1) the problem in terms of labor, the members of the group was the elderly lacked motivation for production; in the aspect of finance, there was a lack of budget for operations;  in case of raw materials, production equipment was inadequate and no tracking system for raw materials from any production source; in terms of planning, there was no clear operational plan and no annual meeting and planning; with respect to organization, there was a loose organizational structure, the members of the group did not know their specific roles; in terms of personnel management, there was a lack of motivation, dissatisfaction with work, remuneration and welfare were insufficient;  with respect to administration, group leaders did not assign group members to work according to their positions;  in the aspect of control, there were problems in accounting and control of raw materials to be used in production; and 2) an appropriate model of management found that appropriate models, structures, activities should be established; group members who were the new generation should be accepted in the community to help in production, marketing, and funding sources should be obtained from both government agencies and private sectors to support; there  should be a meeting  within the group to jointly formulate a marketing strategy; a formal organizational structure should be established. It should be motivating and stimulating to work harder. There should be a system to control raw materials used in production. There should be a control of the production process at every stage of production as well as a system for monitoring the quality of raw materials.