Developing a Model Community with Morality and Ethics using Cultural Capital of Phetchaburi Province

Abstract

The objectives of this research article were 1) to study the characteristics of cultural capital in Chong Sakae Subdistrict, Mueang District, Phetchaburi Province; 2) to study the role of cultural capital in creating morality and ethics in the Chong Sakae community; and 3) to develop a group in the form of a cultural capital network, a model community of morality and ethics. This was a mixed-methods research, combining quantitative and qualitative data. Quantitative data were collected using a questionnaire. Data were collected from a sample using the accidental sampling, totaling 364 people. Data were analyzed using the number, percentage, mean, and standard deviation. Qualitative data were collected by in-depth interviews with 15 informants and 56 people from 3 focus group meetings. The samples were purposively selected from researchers and recommendations from local organizations, community leaders, religious agencies, local administrative agencies, and local scholars. The research results found that 1) characteristics of cultural capital of Chong Sakae subdistrict, Mueang District, Phetchaburi Province, included: 1.1) stucco of Phetchaburi School, 1.2) sweet food or desserts, and 1.3) safe agricultural food; 2) the role of cultural capital in creating morality and ethics in the Chong Sakae community, included: 2.1) social role, and 2.2) economic role, and 3) development of cultural capital network groups, included: 3.1) creation of cultural capital network partners in Chong Sakae subdistrict, 3.2) creation of cooperation to link to create a value chain and create value for cultural capital by developing community symbols to be used with products that were jointly produced in the community, and 3.3) coordination in the form of sharing knowledge, wisdom in production, and creating preliminary agreements to create preliminary standards for products that occurred in the community.