The City of Arts: Creating a City of Creative Artsin Thai Society

Abstract

The research found that the target areas have a number of local cultural capitals from accumulated knowledge that have been continuously transferred from the past up to present. Although there are some differences depending on the context of the area, most of them are similar because they were originated from the same module of Buddhist cultural route.

              The important problem of creating a creative economy of the community is being trapped in the way of thinking i.e. because the creative economy entrepreneurs in the community still lack knowledge regarding product development and marketing. In addition, they do not know how to utilize community cultural capitals to integrate with the use of creative ideas and appropriate modern technology to create added value for creative products in their communities. Therefore, in order to release the creative economy from the trap of traditional thinking and to be able to upgrade from the status of being a "making product and service organization" to be a distinguished “creative product organization", there must be a starting point of “human development” for both entrepreneurs and personnel in the community. Products must be made through creative works of artists emphasizing local identity as a drive. There should be applications of brochures, printed media, online media, research results dissemination, videos, and tourism and cultural journals In order to encourage and develop skills and motivation based on the concept of creative behavior to be developed as an important tourist destination. This will also help the people in the nearby community generate their income. Tourism creation is based on local cultural values or community culture that can be drawn from stories of local art history, folk music, people’s way of life in the community, literature, architecture, handicrafts, local cooking, traditional pastry making and others. This can be organized and interest the tourists in relation to the value of the community mentioned above. The researchers expect that the result of this research can be a guideline to promote the development of a network of art tourism destinations along the Lanna Artist House to be an important source of learning on the arts and culture of the community, society and the country with sustainability and proudness.