A Cooperation of the Entrepreneurs in Management of the Daohueng Market in Pakxe, Champasak, Lao PDR.

Abstract

This research aimed to study the state of Daohueng market management in the city of Pakxe, Champasak province, Lao PDR and to investigate the cooperation of the entrepreneurs in Daohueng market management in the city of Pakxe, Champasak province, Lao PDR. The research instruments were questionnaires and interviews. The samples were 136 individuals and the target group of 16 individuals. Statistics for data analysis were percentage, means, standard deviation and content analysis. The research findings were as follows. The overall sate of Daohueng market management in the city of Pakxe, Champasak province, Lao PDR was at a high level. When it was considered by aspect, it was found that the highest aspect was the price of the products that the government agency regularly monitored the price standard. In product aspect, the quality of the products was regularly checked. In marketing promotion aspect, steps, rules and regulations were clearly specified and reported. In location and environment, wastes and garbage were properly removed after the distribution of the products. The overall cooperation of the entrepreneurs in Daohueng market management in the city of Pakxe, Champasak province, Lao PDR was at a high level. When it was considered by aspect, the highest aspect was the planning aspect that the market owner specified the rate of rental fee. In monitoring aspect, the market owner asked the government agency to monitor the quality of the products. In management aspect, the market owner cooperated with the government agency in monitoring hygiene of the market compound. In guiding and directing, the market owner regularly monitored cleanliness of the market compound.