DEVELOPMENT IN ASSERTIVE BEHAVIOR AND LEARNING ACHIEVEMENT BY LEARNING MANAGEMENT THROUGH BRAINSTORMING TECHNIQUES IN INTRODUCTORY SALES FOR THE FIRST YEAR VOCATIONAL CERTIFICATE STUDENTS, KUVANANT TECHNOLOGY COLLEGE

Abstract

This research included the following objectives: 1) to develop assertive behavior by learning management through brainstorming techniques in introductory sales for students in the first year vocational certificate students aiming at 70% of the students had better assertiveness behavior; 2) to develop academic achievement by learning management through brainstorming techniques in introductory sales for the first year vocational certificate students with the mean scores from 70% and 70% of the students passed the criteria. The target group of this research was 14 students in the first year of vocational certificate in accounting in the academic year 2020 of Kuvanant College of Technology under the Vocational Education Commission. The samples were selected through purposive sampling. The research was conducted through Pre-Experimental Research Model with One group Posttest only design. Research tools consisted of: 1) introductory sales learning management plan through brainstorming technique; 2) assertive behavior assessment form; and 3) introductory sales academic achievement test. Data were analyzed by using descriptive statistics and content analysis. The statistics used for data analysis were percentage, mean and standard deviation. Results of the research were as follows. 1) Average scores of assertive behavior of the students was at 12.84 (good level between 10 -13) that was considered passing the criteria and 100 percent of the students passed the criteria. 2) Average scores of learning achievement through brainstorming techniques in introductory sales was at 35.57 out of 40 or 88.93 percent and the number of 12 students or 92.92 percent of the students passed the criteria.