TACTICS IN CREATING A SENSE OF HUMOR IN THE STRUCTURE OF CARTOONS IN ISAN MAGAZINES

Abstract

The objective of this research was to study tactics in creating a sense of humor in the structure of cartoons in Isan magazine by studying from the comic column titled "Khuang Bak Juk" of Juk Chai Ka in the Isan magazine from the 1^st issue in May 2012 to the 100^th issue in August 2020 totaling 100 issues. The research results were as follows. Tactics in creating a sense of humor in the structure of cartoons in all Isaan magazines included a presentation format using a 3-channel cartoon structure. The author would not use outlines or draw lines to divide the cartoon into channels that components of the cartoons in the Isaan magazines consisted of pictures and text or words. The illustration was a simple line drawing that did not do much in detail. There were regular characters as portraits of 2 persons and sometimes there were scenes drawn as illustration. Regarding letters or words, there were both short words, a phrase, or a sentence that depends on the context of each column presentation. Regarding cartoon structural format in presentation, the researcher applied the linguistic analysis framework to study the structural characteristics of language in presenting cartoons that existed in two types including Q&A and Chat.