THE RELATIONSHIP BETWEEN FACEBOOK USAGE, POLITICAL NEWS AND POLITICAL ENGAGEMENT, UBON RATCHATHANI PROVINCE
Main Article Content
Abstract
The objective of this quantitative research is to examine the relationship Facebook usage, political news and political engagement by using 28 items of a questionnaire with 387 respondents in Ubonratchatanee by simple random. The statistical analysis are frequency percentage mean, standard deviation, t-test, F-test, MANOVA and correlation. The research results revealed that the following of political news through traditional media such as newspaper, radio, television of the most of respondents who used sometimes, used infrequently, used every day and never used, demonstrated 35.1%, 31.8%, 17.40% and 15.70%, respectively. Moreover, the mean of Facebook usage for news is moderate at 2.53 (SD = .61) and also contributed no statistically significant difference, separated by gender, age, education.
Article Details
References
กาญจนา แก้วเทพ. (2552). การวิเคราะห์สื่อแนวคิดและเทคนิค. กรุงเทพฯ: ห้างหุ้นส่วน
จำกัดภาพพิมพ์.
ประทุม ฤกษ์กลาง. (2552). พฤติกรรมการเปิดรับการใช้ประโยชน์และความต้องการข่าวสาร
พุทธศาสนาของพุทธศาสนิกชนชาวไทย รายงานการวิจัย : มหาวิทยาลัยกรุงเทพ.
วีระศักดิ์ จินารัตน์ (2564). ระเบียบวิธีวิจัยสมัยใหม่ (Modern Research Methodology).
อุบลราชธานี: สำนักพิมพ์ยงสวัสดิ์อินเตอร์กรุ๊ป
Almond, G.A. & Verba, S. (1963). The civic culture: Political attitudes and
democracy in five nations. Princeton, NJ: Princeton University Press.
Dan, Z. (2010). The facebook marketing book, Canada: O’Reilly Media.
Hall, S. (1997). Representation Cultural Representations and Signifying
Practices, London: SAGE Publications
Hovland, C., Janis, I., & Kelley, H. (1953). Communication and persuasion. New
Haven, GT: Yale University. 11
McNair, B. (1995). An Introduction to Political Communication. (New York:
Routledge,1999), p.94. 32Ibid., p.93.
Moloney, K., & Colmer, R. (2001). Does political PR enhance or trivialise
democracy? The UK general election 2001 as a contest between presentation and substance, Journal of Marketing Management, 17(9-10). 957-968.
Print, M. Saha, L. & Edwards, K. (2005). Youth electoral study-report 1:
Enrolment and voting. Sydney: Australian electoral commission.
Verba, S., Schlozman, K.L. & Brady, H.E. (1995). Voice and equality: Civic
voluntarism in American politics. Cambridge, MA: Harward University
Press.
Yamane, T. (1976). Statistics: An introductory analysis (2nd ed.). New York:
Harper and Row